Click button to open menu

Building a brand

Greenaway can provide advice on all aspects of starting a business in the Kent area – not only the finance and tax issues…

Whatever your line of business, the right brand is essential. Your brand should encapsulate everything you want your customers to think about your business. The right brand can help you to increase your market share and encourage long-term customer loyalty.

The Package…not just the packaging

Think 'brand', and the initial tendency is often to picture a particular well-known logo or style of packaging. However, building a brand is really about forging a unique identity in the marketplace - not just a neat logo or slogan - and if you want to go beyond merely differentiating your product or service from others in the market, you need to think about the complete package.

What should a brand do?

When building your brand, your overall aim should be to create a positive, consistent message, which is instantly recognisable for your customers.

Brand recognition is only the start, however. You will want to communicate an association with a particular quality, such as value for money, a traditional approach or exceptional service, which will appeal to customers and encourage them to put your brand first. You might like to refer back to your business plan and/or mission statement.

Brand tips

1. Define your qualities
Begin by defining the qualities which most closely represent your product or service. For example, do you aim to be modern, innovative and dynamic, or more focused on high-class, high-quality and reliability?
Brand names can inspire a feeling of confidence, and over time customers will automatically associate your company with the qualities you have chosen to highlight, when they come into contact with your brand.
2. Be original
Make sure that your brand is original and does not impinge on another design.
3. Be consistent
Make sure your branding and logos are consistent on all of your stationery, mailers, advertisements and website.

If you are a start-up in the Kent area and would like some expert advice, contact Greenaway.

Individuals

Looking for proactive advice to help you boost your personal wealth and minimise your tax liability?

Learn More »

Start-ups

Are you starting a new venture? We will work with you to ensure the best possible chance of success.

Learn More »

Businesses

Are you a business owner? Let us help you grow your business, increase your profitability and reduce your tax bill.

Learn More »

Registered to carry on audit work in the UK & Ireland and regulated for a range of investment business activities by the Institute of Chartered Accountants in England & Wales.

Details about our audit registration can be viewed at www.auditregister.org.uk for the UK and www.cro.ie/auditors for Ireland, under reference number C006856925

ICAEW-member-firm

Home | Contact us | Accessibility | Disclaimer | Help | Site map |

© 2018 Greenaway Chartered Accountants. All rights reserved.

Greenaway Chartered Accountants, 150 High Street, Sevenoaks, Kent TN13 1XE

We use cookies on this website, you can find more information about cookies here.